Hello, I'm

RITA
FIGUEIREDO

Ex-lawyer turned fintech marketer. Head of Marketing at OpenBB, building brand, content, and growth for AI-powered analytics in the finance industry.

Currently at OpenBB · Head of Marketing
Based in Portugal
Experience 5 years in Marketing
Download CV
Rita Figueiredo, Head of Marketing at OpenBB Let's talk!
01 — About

Curious by nature.
Storyteller by choice.

I studied Law, worked two years at a law firm, and finally passed the Portuguese Bar Exam in 2023. But the whole time, I was already working with brands: running marketing for ELSA (The European Law Students' Association), founding a jewelry label, marketing music events, and helping launch a creative agency.

In 2023, I made the full leap to marketing with OpenBB, a fintech startup building the AI workspace for investment teams. It turns out the two worlds aren't so different: precise language, complex ideas, and skeptical audiences.

I do my best work in small, fast-moving teams — close enough to the product to help shape how it's talked about from early on.

  • Law taught me critical thinking,
  • 15+ years of Ballet taught me discipline and teamwork,
  • Global NGOs taught me to communicate across cultures,
  • Event productions taught me to deliver under pressure,
  • Owning a brand taught me to think like a customer,
  • Marketing is where it all comes together.
02 — My Work at OpenBB

3 YEARS AS A SOLO MARKETER IN A
PRODUCT-LED GROWTH STARTUP

Product Marketing

Driving GTM from positioning to activation

  • Lead go-to-market execution for 15+ product launches — participating in leadership OKR and product meetings, translating discussions into positioning, messaging, and organic campaigns that drive activation, with no sales team View example
  • Maintain and update the OpenBB website with little engineering support, driving consistent organic inbound (~40-60k monthly website visits in the past year) View website
  • Produce sales support materials for enterprise conversations — one-pagers, decks, and private demos prep
PositioningGo-to-Market Product Marketing
Partnerships & PR

Turning partnerships into distribution

  • Coordinated the launch of the OpenBB App Marketplace involving 20 partners — aligning announcement timelines, producing visual assets and joint blog posts, and ensuring consistent messaging across channels and materials
  • Coordinated 10+ joint product announcements with partners like Snowflake View example
  • Own case study production and write joint press announcements that serve both OpenBB's positioning and the partner's narrative View example
Partnership ManagementPR Writing
Content Marketing

MAKING COMPLEXITY WORTH READING

  • Write blog posts and case studies that build trust with a technically-minded, skeptical audience by leading with value, not features View example
  • Edit and produce video content, from product demos to campaign videosView example
  • Build category awareness by educating finance professionals on AI use cases for investment research View example
  • Optimize content for SEO and GEO across Google, ChatGPT, and Perplexity
Content StrategyCopywriting Video Editing
Social Media & Brand

GROWING AN AUDIENCE ORGANICALLY

  • Lead the social media strategy and execution across LinkedIn and X/Twitter, driving brand awareness and community growth with no paid ads and no outbound sales — 240% LinkedIn growth in 3 years (from 3.2k to 10.9k)
  • Maintain brand voice and visual consistency across all touchpoints
  • Work with a UI/UX designer to produce visual assets in Figma
  • Engage community contributors to co-create content, turning power users into brand advocates View example
Brand StrategyBrand VoiceCommunity Building
Conferences & Webinars

TURNING EVENTS INTO BUSINESS CONVERSATIONS

  • Plan and execute presence at events like FutureAlpha (NYC) and Open Core Summit (SF)— owning assets, logistics, pre/post campaigns, and social media coverage
  • Organize and host webinars and in-person events for developers and analysts, leading to enterprise conversations View example
EventsBrand Awareness
Email Marketing

Building flows from onboarding to retention

  • Build and manage email flows in HubSpot — from onboarding sequences to product update campaigns
  • Run a product newsletter focused on long-term retention with an average of >29% email open rate in over 92k emails sent over the past year
Activation Email MarketingMailchimpNewsletter
03 — Skills

THE FULL PICTURE

The tools and skills I use to ship daily.

Design & Video
  • • Figma
  • • Descript (AI video editing)
  • • Adobe Premiere, Photoshop and Illustrator
  • • Jitter (motion design)
Tools & Platforms
  • • Perplexity, Claude, Antigravity
  • • PostHog, Dub.co
  • • Mailchimp, HubSpot, 20 CRM
  • • Semrush, Mangools
Languages
  • • Portuguese — Native
  • • English — Professional fluency (C1)
  • • French — Elementary proficiency
  • • Mandarin — Introductory (1 year academic study)
04 — Background

NOT THE STRAIGHTEST PATH,
BUT THE RIGHT ONE

Jun 2023 – Present
Digital Marketing Specialist → Head of Marketing
OpenBB · New York, US (Remote)
Executed across content, social, and email before stepping into full marketing ownership to lead brand, content, web, events, and partnerships.
2022
Marketing Advisor
Genius Acropolis (now Because Group) · Athens, Greece (Remote)
Supported the early-stage setup of a creative agency — contributing market research, social media foundations, and feedback on initial branding work.
2021 – 2023
Trainee Lawyer
Valério Figueiredo & Associados · Lisbon, Portugal
Business law practice while simultaneously pivoting to marketing.
2019 – 2023
Event Marketing & Production
Songbook Produções · Coimbra, Portugal
Handled event marketing and production support, including graphic design for print and digital promotional assets, paid ads, press releases, stage photography, social media coverage, and concert logistics.
2020 – 2023
Founder
Mihi Jewelry · Coimbra
Founded and ran a jewelry label, handling product, brand, photography, social media, paid ads, and all marketing from scratch.
2018 – 2021
VP of Marketing → Secretary General → International Assistant
ELSA · Coimbra / Portugal / Brussels
Ran marketing across social, events, and partnerships for Europe's largest law student organization — 60k members across 40+ countries, with UN consultative status and the Council of Europe as main partner.
Education
Advanced Digital Marketing Program (60h)
EDIT. Disruptive Digital Education
2023
Postgraduate studies in Business Law & Technology
NOVA School of Law · Lisbon
2020 – 2021
Bachelor's Degree in Law
Coimbra Law School
2016 – 2020

LET'S TALK!

Whether it's a project or just a chat,
I'm always up for a conversation.

Email ritacsfigueiredo98@gmail.com
LinkedIn linkedin.com/in/ritacsfigueiredo